This explainer video for data analytics software introduces PROS Price Optimization, a platform that analyzes transaction data to predict the winning price for every customer, product, and deal. In 68 seconds it reframes pricing from gut feel to science, ending on the client’s own line: get your pricing down to a science.
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About This Data Analytics Explainer Video
The Challenge: The hardest sell in analytics software is not the product, it’s the habit it replaces. PROS needed sales reps and their leaders to admit that instinct-driven discounting was quietly leaving millions on the table, without making the audience feel attacked.
The Solution: A flat vector animation that shows the instinct problem visually, an $800 price sliding to $500 on nothing but gut feel, then walks through what the data actually knows: segments, willingness to pay, and a target price a rep can trust. Morphing shapes carry the viewer from chaos to clean, confident numbers.
The Result: A sales asset that lets PROS deliver an uncomfortable truth gently, and positions the platform as a team of virtual data scientists advising every deal.
Key Features That Make This Analytics Software Explainer Work
- The discount made visible: one crossed-out price tag dramatizes over-discounting more effectively than any margin chart.
- Data as a character: numbers pour from clocks and assemble into human silhouettes, making “insight from your own data” feel tangible instead of buzzwordy.
- Live analytics on screen: bell curves, sliders, and real margin figures ground the promise in what the product actually shows its users.
- A closing line that sticks: the whole story funnels into the brand tagline, with lab-coat visuals to match.
Technical Details
Year: 2015
Format: 2D flat vector animation with morphing transitions
Style: Minimalist motion graphics, data visualization motifs
Purpose: Product introduction for enterprise sales and demand generation
Key Metrics: On-screen margin and volume analytics drawn from the real product
Runtime: 1:08
Target Audience: Sales executives, CFOs, pricing and revenue teams
Deliverables: Web, sales enablement, and campaign use
Why Animation Works for Data Analytics Software
Analytics products suffer from invisible value: the magic happens in a model, and the interface is a dashboard that means nothing until you understand what feeds it.
An animated explainer can show the invisible part, data flowing, segments forming, a price emerging with confidence attached, so the dashboard finally reads as the tip of something powerful.
This 2015 spot is a clean example of the form: name the bad habit, visualize what the data knows, and hand the viewer a single trustworthy number.
Related Software Explainer Work
See how we’ve explained other data-driven platforms:
- PROS – Price Management Explainer
- ICIX – Business Relationship Network Platform
- Growth Operators – nextLEVEL Finance and HR Explainer
- Browse the full TADApix portfolio
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If your platform’s intelligence is invisible in a demo, animation can show what the data knows. We’ve spent 15+ years making complex products make sense on screen.
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