This explainer video for pricing software introduces PROS Price Management, a centralized enterprise pricing platform, in just 67 seconds. It compresses a genuinely complex value proposition, volatile markets, ten-approval workflows, and a promised 50 to 80 percent process reduction, into one clean animated story built around a memorable turtle.
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About This Enterprise Software Explainer Video
The Challenge: PROS sells to pricing managers and CFOs who live inside spreadsheets. The product’s promise, centralized pricing strategy and execution, is abstract, and the pain it solves is a slow bleed of missed margin rather than a single dramatic failure. That is a hard story to make felt.
The Solution: A flat vector 2D animation that gives the pain a face: a small turtle inching up a volatile price curve, always a step behind the market. When PROS Price Management arrives, the spreadsheets collapse into a single platform, approvals flow through automated workflows, and the turtle gets a rocket.
The Result: A 67-second asset that says what a sales deck needs twenty slides to say: your prices have to be right, your spreadsheets were not built for this, and there is a better curve to be on.
Key Features That Make This Pricing Software Explainer Work
- A metaphor that carries the argument: the turtle-on-the-curve image makes “constantly behind the market” instantly legible, and its rocket upgrade lands the product promise without jargon.
- Real interface, not abstraction: actual dashboard mockups showing pocket revenue and approval workflows give enterprise buyers something concrete to picture.
- A hard number at the center: the script anchors on the 50 to 80 percent approval-process reduction, giving pricing teams a claim they can take to their CFO.
- Enterprise-grade visual discipline: deep blues, greens, and safety orange match PROS branding, so the video slots straight into their sales motion.
Technical Details
Year: 2015
Format: 2D flat vector animation with UI mockups
Style: Minimalist motion graphics, brand-matched palette, metaphor-driven storytelling
Purpose: Product introduction for enterprise sales and marketing
Key Metrics: 50 to 80 percent approval-process reduction featured in the script
Runtime: 1:07
Target Audience: Pricing managers, finance leaders, B2B decision-makers
Deliverables: Web, sales enablement, and campaign use
Why Animation Works for Pricing Software
Enterprise pricing platforms have a screenshot problem: the interface is tables and sliders, and a live demo takes half an hour a prospect has not yet agreed to give you.
Animation solves both. A 2D animated explainer can dramatize everything the status quo quietly loses, missed margin, stale data, approval gridlock, in seconds, then show the product exactly as flatteringly as it deserves.
Made in 2015 and still a model brief: one villain (the spreadsheet), one metaphor (the turtle), one number (50 to 80 percent), one call to action.
Related Software Explainer Work
See how we’ve built explainer videos for other software and platform companies:
- PROS – Price Optimization Explainer
- Flexera – Cloud and Shadow IT Explainer
- Konecranes – Lifecycle Care Service Platform
- Browse the full TADApix portfolio
Need an Explainer Video for Your Software?
If your product’s value gets lost between the spreadsheet and the sales deck, an animated explainer can make it land in about a minute. We’ve been telling software stories like this one for over 15 years.
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