This 2D animation for Clune Construction follows a relatable employee, Alex, through a full career timeline to explain the company’s Employee Stock Ownership Plan, turning an abstract HR benefit into a concrete story about building long-term wealth. Created in 2022, for internal employee education.
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About This HR Benefits Explainer Video
The Challenge: ESOP structures involve real financial and tax complexity, and most employees have no natural entry point for understanding how allocations, vesting, and compounded growth actually affect their own retirement.
The Solution: We built the video around Alex, a relatable corporate avatar, following his career from eligibility through vesting and long-term growth, so abstract math becomes a real, chronological story.
The Result: A video that makes a genuinely complex financial benefit understandable to non-financial employees, connecting daily work directly to retirement wealth.
Key Features That Make This HR Benefits Video Work
- Character-driven narrative: Alex’s career timeline grounds abstract tax and financial concepts in a real, relatable arc.
- Humorous touchpoints: the narrator checking in on “Future Alex” breaks up dry HR content and keeps viewers engaged.
- Visualized math: simple, color-coordinated equations make ESOP calculations accessible to non-financial employees.
- Strategic alignment: the video connects everyday employee actions directly to personal retirement wealth, reinforcing a culture of ownership.
Technical Details
Year: 2022
Format: Clean vector illustration 2D animation
Style: Educational, professional, friendly
Purpose: Employee benefits education
Runtime: 2 minutes, 43 seconds
Target Audience: Clune Construction employees
Deliverables: YouTube and internal employee education
Why 2D Animation Works for HR Benefits Communication
Financial benefits like an ESOP are often explained in dense plan documents that most employees never fully read, let alone understand well enough to appreciate their value.
Animation turns that document into a story, the same approach we bring to other corporate video and internal communication work, giving employees an emotional and practical reason to engage with a benefit that directly affects their future.
That understanding pays off for the employer too, since employees who see the direct link between their work and their wealth tend to feel more invested in the company’s success.
Related HR Benefits Communication Work
See how we’ve created internal communication video work for other employers:
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