Do you stress over the challenge presented by trying to capture the attention of your audience? With brand after brand all fighting for visibility, to truly get attention requires creativity and innovation. This is where animated explainer videos can make a big difference. But what is an animated explainer video, and how can you create one that intrigues and converts?
Answering: What Is An Animated Explainer Video?
To grasp the concept of what an animated explainer video is, let’s break it down. An animated explainer video is a short, interesting video that uses animation to illustrate complex ideas in a simple, clear, and entertaining way.
These videos are designed to grab attention quickly and hold it by providing information in a visually appealing format. They are particularly effective for explaining products, services, or concepts that might be difficult to explain through text alone.
Animated explainer videos can be used by any number of industries, including Learning and Development (training) videos, Safety Training, Banks and Credit Unions, Utilities, Explainer Videos, and Healthcare.
Each industry profits from the unique ability of these videos to simplify and clarify intricate details, making them accessible and attractive to a broad audience.
The Value of Animated Explainer Videos
The value of these videos goes above and beyond simple entertainment. They serve as tools for communication, education, and marketing. By using visuals and storytelling, the videos can break down complex information into digestible sections.
This makes them perfect for training purposes, where employees can easily grasp new concepts and procedures.
In marketing, animated explainer videos are incredibly effective. They help businesses explain their values quickly and clearly, which is imperative in today’s digital age where attention spans are short. With animated characters and scenarios, companies can create memorable and impactful narratives that hit home with viewers.
This is why many leading organizations, like Boeing, Anheuser-Busch, Hyundai, and Great Wolf Resorts, use animated explainer videos in their training and marketing procedures.
How to Create an Animated Explainer Video
Creating an animated explainer video involves several steps, each important to make sure the final product is appealing and effective. Let’s explore the process of crafting a high-quality animated explainer video.
1. Define the Objective
The first step in creating an animated explainer video is to define its objective. What do you want to achieve with this video? Are you trying to educate, inform, or promote?
Knowing the purpose of the video will guide the entire production process and help you create content that meets your goals.
2. Know Your Audience
Knowing your audience is critical in creating an animated explainer video. Who are you trying to reach? What are their interests and pain points?
By identifying your target audience, you can customize your message and visuals to resonate with them effectively.
3. Craft a Compelling Script
The script is the backbone of your animated explainer video. It should be concise, attractive, and easy to understand.
Start with a hook that grabs attention, followed by a clear explanation of the problem and how your product or service provides a solution. Use simple language and keep sentences short to maintain clarity and engagement.
4. Develop a Storyboard
A storyboard is a visual representation of your script. It outlines each scene of the video, showing how the story will unfold.
This step is essential for planning the visuals and making sure the video flows smoothly. The storyboard helps you visualize the final product and make necessary adjustments before moving to the animation stage.
5. Design the Characters and Graphics
The design phase involves creating the characters, backgrounds, and other visual elements for your video. The style should align with your brand and appeal to your target audience. Whether you go with a cartoonish look or a more professional design, consistency is key to creating a cohesive and polished video.
6. Animate the Video
Animation brings your storyboard to life. This step involves moving the characters and graphics in sync with the voiceover and background music.
It’s a complex process that requires skill and attention to detail. Professional animators use different software tools to create smooth and likeable animations that capture the essence of your script.
7. Add Voiceover and Sound Effects
A high-quality voiceover can heighten the effect of your animated explainer video by adding personality and emotion. Choose a voice that matches your brand’s tone and appeals to your audience.
Also, incorporating sound effects and background music can further improve the viewing experience, making the video more enchanting and memorable.
8. Review and Refine
Before finalizing your video, review it thoroughly. Check for any inconsistencies or errors in the animation, script, or audio.
It’s also helpful to get feedback from colleagues or a focus group to make sure the video meets its objectives and resonates with the audience. Make any necessary refinements so the final product is polished and professional.
Applications of Animated Explainer Videos
Animated explainer videos are versatile tools that can be applied across all sorts of industries. Here are some examples of how different sectors use these videos:
Learning and Development (Training) Videos
On the topic of Learning and Development (training), animated explainer videos are invaluable. They simplify complex concepts and procedures, making them easier for employees to understand and retain. These videos can be used for onboarding, skills training, and continuous education, so that employees are well-informed and competent in their roles.
Safety Training
Safety training is vital in industries like manufacturing, construction, and healthcare. Animated explainer videos can convey safety protocols and best practices, reducing the risk of accidents and injuries. By illustrating potential hazards and demonstrating correct procedures, these videos help create a safer work environment.
Banks & Credit Unions
Financial institutions like banks and credit unions use animated explainer videos to educate customers about their products and services. These videos can simplify complex financial concepts, like loans, mortgages, and investment options, making them more accessible to the general public.
What’s more, animated videos can increase customer involvement and trust by presenting information clearly and transparently.
Utilities
Utilities companies often face the challenge of explaining technical information to their customers. Animated explainer videos can bridge this gap by presenting information about services, billing processes, and energy-saving tips in an appealing and easy-to-understand manner. This helps customers make better decisions and promotes better relationships between the company and its customers.
Explainer Videos for Marketing
In marketing, animated explainer videos are powerful tools for promoting products and services. They can be used on websites, social media platforms, and email campaigns to capture attention and drive conversions. By combining visual appeal with concise messaging, these videos can convey a brand’s value proposition and encourage viewers to take action.
Healthcare
The healthcare industry benefits from animated explainer videos by using them to educate patients and staff. These videos can explain medical procedures, treatment options, and preventive measures in a clear and concise way. By making complex medical information more accessible, animated explainer videos can improve patient understanding and compliance, leading to better health outcomes.
Bringing Ideas to Life: The Power of Animated Explainer Videos
In today’s fast-paced digital world, capturing and maintaining audience attention is imperative. Enter the animated explainer video – a powerful tool that combines exciting visuals with appealing storytelling to convey complex ideas simply and memorably.
At TADApix, we specialize in crafting custom animated videos that breathe life into your message, whether it’s for training, safety, or marketing purposes.
Don’t let your message get lost in the noise. Boost your communication strategy with a custom animated explainer video that informs, entertains, and inspires action.
Ready to animate your ideas? Call 1(855) 823-2749 or click “CONTACT” for our online form to reach out.
