This utilities explainer video for WaterOne walks residents through emergency water storage, staying informed, and understanding the real differences between a boil advisory, a boil order, and a do-not-use order, three terms that are easily confused during an actual crisis. Created in 2021, hosted by a friendly animated water glass mascot.

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About This Water Emergency Preparedness Video

The Challenge: Water emergency terminology is genuinely confusing, and a resident who misreads a boil order as a mere advisory, or vice versa, can put their family’s health at real risk during an actual crisis.

The Solution: We broke preparedness into three clear steps, get prepared, stay informed, and know your water warnings, then used visual comparison to make the three warning levels unmistakably distinct.

The Result: A video that gives residents a calm, clear reference for exactly what to do before and during a water emergency, reducing confusion when it matters most.

Key Features That Make This Emergency Preparedness Video Work

  • Effective character design: a friendly water glass mascot makes stressful emergency information feel manageable rather than alarming.
  • Excellent warning classification: the nuanced differences between boil advisory, boil order, and do-not-use order are broken into clear, visual terms.
  • Practical storage math: the video shows exactly how much emergency water a household should keep on hand.
  • Clear call to action: enrollment information and support contacts are prominently placed so residents know how to stay connected.

Technical Details

Year: 2021

Format: Flat vector 2D character and motion graphics animation

Style: Educational, friendly, informative

Purpose: Emergency preparedness public education

Runtime: 2 minutes, 52 seconds

Target Audience: Residents of Johnson County, Kansas

Deliverables: YouTube and public safety outreach

Why Utilities Explainer Video Works for Emergency Preparedness

Confusing terminology creates real risk during a water emergency, since a resident who misunderstands the warning level may either overreact unnecessarily or, worse, underreact to a genuine hazard.

A calm, visual explainer video can clarify that terminology before a crisis hits, giving residents a mental reference they can recall accurately under stress.

That clarity reduces the burden on emergency call centers during an actual event, since fewer residents need to call and ask what a specific warning actually means.

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