This 2D animated explainer for RI International lays out the Crisis Now model, a framework for transforming mental-health crisis response, contrasting today’s shortcomings with three solutions: specialized call centers, mobile crisis teams, and crisis stabilization facilities.
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About This Behavioral Health Explainer
The Challenge: Mental-health crisis reform is complex policy, and RI International needed to make the case clear and compelling to leaders and communities.
The Solution: We segmented the Crisis Now model into a three-pillar framework and grounded it with real-world data from Arizona’s Maricopa County to show concrete impact.
The Result: A clear, data-driven explainer that turns a complex policy model into an actionable, three-part solution advocates can rally behind.
Key Features That Make This Behavioral Health Explainer Work
- Three-pillar framework: call centers, mobile teams, and facilities make the model easy to grasp
- Data-driven case: real Maricopa County statistics ground the reforms in results
- Problem-first structure: today’s emergency-system shortcomings set up the solution
- Advocacy-ready: the video equips leaders to make the case for reform
Technical Details
Year: 2019
Format: 2D animation
Style: Clear, purposeful, data-driven
Purpose: Behavioral-health policy advocacy
Runtime: 3 minutes, 28 seconds
Target Audience: Health leaders, policymakers, and communities
Deliverables: Advocacy, conferences, and YouTube
Why 2D Animation Works for Policy and Advocacy
Policy reform is abstract, and stakeholders need a clear, memorable framework to get behind it.
A 2D animation can segment a complex model into digestible pillars and make the data land.
That clarity matters most for advocacy, where a shared, simple framework is what moves people to act.
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