About This Project
LADWP needed to communicate rate increases to customers in a transparent, understandable way while explaining the infrastructure investments driving the changes.
The Solution
We produced a straightforward animated explainer video detailing why rates were increasing, how the additional revenue would be used, and what customers could do to manage their bills through conservation.
Results
- Reduced customer complaints through proactive communication
- Clear explanation of complex rate structures
- Increased enrollment in conservation programs
- Enhanced transparency and trust with ratepayers
LADWP’s $2+ billion infrastructure modernization and renewable energy transition ensures reliable, competitively-priced power for Los Angeles while meeting California’s clean energy mandates.
About This Utility Rate Communication Video
This animated advocacy video addresses customer concerns about rate increases by showcasing LADWP’s massive infrastructure investments, aging grid replacement, and mandated renewable energy transition. Complex utility economics are explained through clear visual storytelling.
📺 See More Utility Videos: Explore more examples of our animated videos for water districts, power companies, and energy utilities
Key Infrastructure Investment Topics
- Aging Infrastructure: 45% of poles over 60 years old requiring replacement
- $2 Billion Investment: Grid modernization since 2007 for reliability improvements
- Renewable Mandate: State requirement for 33% renewable energy by 2020
- Coal Elimination: Phasing out coal power by 2025 per environmental regulations
- Plant Modernization: Replacing aging facilities with efficient natural gas and renewables
- Reliability Results: Power outages declining, performance exceeding neighboring utilities
- Customer Programs: EV rebates, appliance incentives, solar programs maintaining affordability
Why Animation for Rate Communication?
Rate increases are sensitive topics requiring transparent explanation of investment drivers and customer benefits. Animation visualizes infrastructure age, grid reliability improvements, and renewable energy integration that justify rate adjustments while demonstrating value.
By combining data visualization with infrastructure storytelling, we help utilities communicate complex financial and regulatory requirements while maintaining customer trust.
About This Production
- Client: Los Angeles Department of Water & Power (LADWP)
- Industry: Public Utility / Energy
- Length: 1 minute 59 seconds
- Format: 2D motion graphics with data visualization
- Tone: Professional, confident, visionary
- Target Audience: Los Angeles residents, ratepayers, policymakers
- Visual Style: Illustrative flat design with teal/green/blue palette and charts
- Key Message: LADWP’s multi-billion dollar infrastructure modernization and clean energy transition justifies rate adjustments while maintaining competitive regional pricing
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Need Rate Communication Video Production?
From infrastructure investment explanations to regulatory compliance communication, our animation helps utilities build customer understanding and support for necessary rate adjustments.