This live-action product video for Writeyboard introduces paint-on dry-erase walls, showing how the product turns any surface into a whiteboard, complete with a lighthearted “Writeyboard dance party.” Created in 2014, for a creativity-focused consumer product brand.

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About This Product Video Video

The Challenge: A paint-on whiteboard is an unusual product, and Writeyboard needed to show it works and feels fun rather than gimmicky.

The Solution: We led with the founders’ genuine love of whiteboards, demonstrated the paint-on dry-erase surface against traditional whiteboard failures, and kept the tone playful throughout.

The Result: A memorable product video that makes an unfamiliar product feel approachable, creative, and worth trying.

Key Features That Make This Product Video Work

  • Founder authenticity: the creators’ real enthusiasm makes the pitch believable
  • Clear demonstration: the paint-on dry-erase surface is shown working on real walls
  • Problem contrast: traditional whiteboard failures set up the product’s advantage
  • Playful tone: a lighthearted style keeps an unusual product approachable

Technical Details

Year: 2014

Format: Live-action product video

Style: Playful, authentic, energetic

Purpose: Consumer product marketing

Runtime: 2 minutes, 5 seconds

Target Audience: Creative professionals, offices, and consumers

Deliverables: Website, YouTube, and social

Why Live-Action Works for Product Brands

Unusual products face a believability problem, since customers cannot picture how something like paint-on dry-erase actually works.

Live-action product marketing shows the real surface in use, which builds the confidence a rendering or description cannot.

That authenticity matters most for novel products, where seeing is the difference between curiosity and a purchase.

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