This animated explainer video for Simple Survey Solutions turns data analytics consulting into a 93 second story, following bakery owner Katie from gut feel decisions to national franchising. It explains a full consulting engagement in one sitting and gave the firm an evergreen way to open consultations.
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About This Consulting Firm Explainer Video
The Challenge: Simple Survey Solutions sells consulting and data analytics to small business owners, the exact audience most likely to run on gut feeling and tune out the moment they hear words like “data collection initiatives.” The firm needed prospects to understand the service and want it, without sitting through a single chart.
The Solution: We wrote and animated a character driven explainer around Katie, a cupcake shop owner whose hard work isn’t paying off. Her story carries the entire pitch: the plateau, the failed imitation of competitors, then the turnaround once Simple Survey Solutions gathers and interprets her customer data. A retro mid-century animation style keeps it warm and watchable.
The Result: A 93 second video that explains a full consulting engagement, from initial consultation through data driven recommendations, in one sitting. It closes with a direct call to book a consultation and has kept working as a sales asset years after launch.
Key Features That Make This Consulting Explainer Work
- Character driven storytelling: Prospects see themselves in Katie. The video never argues that analytics matter; it shows a business owner living the difference.
- A visual metaphor for the technical part: Database research and analysis appear as a giant “Super Data Crunching Computer” with a dog sitting on top, keeping the complex step friendly and memorable.
- Retro mid-century style: Flat color, vintage textures, and stylized characters set the video apart from generic corporate animation and give it a timeless, crafted feel.
- A complete conversion arc: Problem, discovery, engagement, results, then a clear invitation to fill out the consultation form. Nothing is left for the viewer to figure out.
Technical Details
Year: 2011
Format: Hand crafted 2D vector character animation
Style: Retro mid-century modern with grain textures and vintage motifs
Purpose: Service explainer and lead generation for a consulting firm
Key Metrics: 93 seconds; one complete consulting engagement told end to end
Target Audience: Small business owners and entrepreneurs evaluating data analytics services
Deliverables: Website hero video, YouTube channel content, sales consultations
Why Animation Works for Consulting and Data Analytics Firms
Consulting services are hard to sell on paper. The deliverable is invisible, the process sounds like jargon, and the prospect has usually been burned by promises of “insights” before. A deck full of charts confirms their fear that analytics is complicated and not for them.
Story flips that. When 2D character animation puts the prospect’s own situation on screen, the service stops being abstract. Katie’s plateau, her exhaustion, and her recovery communicate what Simple Survey Solutions actually changes for a client, faster than any capabilities statement could.
And because the story is emotional rather than technical, it holds attention to the final frame, where the call to action lives. That is why a story driven explainer keeps working long after it launches: a good story doesn’t age the way a product demo does.
Related B2B Explainer Video Work
See how we’ve created explainer videos for other data driven and B2B organizations:
- Buxton Location Intelligence Platform
- Herbalife Customer Feedback Loop
- Browse the full TADApix portfolio
Need an Explainer Video for Your Consulting Firm?
We turn abstract services into stories people follow to the end. Tell us what you do, and we’ll find the Katie in it.
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