About This Project
EBMUD wanted an engaging video to teach the Bay Area community about the water cycle and how EBMUD ensures clean, reliable water delivery.
The Solution
We produced a funny, memorable animated explainer that follows water's journey from source to tap. The lighthearted approach makes learning about water infrastructure entertaining for all ages.
Impact
- Viral success on social media platforms
- Widely used in schools and educational programs
- Increased community understanding of water operations
- Enhanced public support for infrastructure investments
EBMUD’s integrated water and wastewater system serves 1.4 million Bay Area residents, managing the complete water cycle from mountain snowmelt to treated effluent discharge.
About This Utility Education Video
This animated public education video traces water’s journey through EBMUD’s massive infrastructure network spanning 332 miles from Sierra Nevada reservoirs to East Bay Shore ocean outfall. Complex regional water management is visualized with engaging character-driven storytelling.
📺 See More Utility Videos: Explore more examples of our animated videos for water districts, power companies, and energy utilities
Key Water Cycle Topics Covered
- Source Water: Mokelumne River watershed in the Sierra Nevada mountains
- Treatment Process: Multi-stage purification delivering safe drinking water
- Distribution System: 4,100 miles of pipelines serving East Bay communities
- Wastewater Collection: Proper disposal rules and the “3 Ps” (Poop, Pee, Paper only)
- Treatment & Discharge: Disinfection and ocean outfall 1.2 miles offshore
- Cost Efficiency: Complete service for only a penny per gallon
Why Animation for Regional Water Systems?
EBMUD’s water system spans hundreds of miles with infrastructure hidden underground and underwater. Animation brings the entire cycle to life using illustrated maps, cross-sectional cutaways, and friendly character hosts that make technical content accessible.
The video uses a fire hydrant mascot and cartoon-style visuals to engage diverse audiences while maintaining technical accuracy about water sourcing, treatment, and wastewater management.
About This Production
- Client: East Bay Municipal Utility District (EBMUD)
- Industry: Public Utility / Water & Wastewater Management
- Length: 2 minutes 37 seconds
- Format: 2D animation with detailed maps and infrastructure cutaways
- Tone: Casual, conversational, educational
- Target Audience: General public, residential customers, K-12 education
- Visual Style: Illustrative cartoon with contrasting detailed infrastructure diagrams
- Key Message: EBMUD manages a complex 332-mile water system from Sierra Nevada to San Francisco Bay, relying on customers to follow proper disposal practices
Related Services
Videos for Utilities – Animated explainer videos for water districts, power companies, and energy utilities
Animated Explainer Videos – Full-service animation production for all industries
AI Video Production – AI-powered video creation and animation services
Need Regional Utility Video Production?
From multi-county water systems to watershed education, our animation helps utilities explain large-scale infrastructure with engaging visual storytelling that resonates with diverse communities.