Public education video explaining how LA reduces reliance on imported water through groundwater aquifers, stormwater capture, and recycled water, making the city more drought-resilient.
This mixed-media explainer for the Los Angeles Department of Water & Power shows residents how LA is building a more reliable local water supply, through groundwater and aquifers, stormwater capture, recycled water, and conservation. Sweeping Google Earth visuals and clean cross-section graphics make a complex regional strategy easy to grasp.
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For more on where LADWP’s water comes from, see their Local Water Supplies page.
About This Utility Mixed-Media Explainer
The Challenge: Water reliability is one of LA’s most important issues, but the strategy behind it is abstract and easy for residents to tune out.
The Solution: We combined real Google Earth flyovers with animated cross-sections to trace water from distant sources into LA neighborhoods, then tied it to rebate programs residents can act on.
The Result: A clear, cinematic explainer that helps Angelenos understand where their water comes from and how their own choices support a more resilient local supply.
Key Features That Make This Utility Mixed-Media Explainer Work
- Google Earth transitions: high-altitude zooms track water from the Bay Delta into LA neighborhoods
- Cross-section graphics: animated underground layers simplify complex environmental concepts
- Full-strategy coverage: groundwater, stormwater, and recycled water are each explained
- Actionable conservation: a clean bubble-chart shows household items eligible for rebates
Technical Details
Format: Mixed media (aerial footage with motion graphics)
Style: Cinematic, informative, civic
Purpose: Public water-reliability education
Runtime: 3 minutes, 11 seconds
Target Audience: Los Angeles residents and the general public
Deliverables: Website, YouTube, and public outreach
Why Mixed Media Works for Public Utilities
Big civic strategies are hard to communicate, and residents rarely engage with water policy until a shortage forces them to.
A motion-graphics and aerial mixed-media approach makes an abstract regional plan feel concrete and even cinematic.
That clarity matters most for public utilities, where informed residents are the ones who actually conserve and participate.
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